Luc was born in a tiny village in the south of Holland. He spent most of his childhood hours split between spooking cows in the countryside and sat in front of his prized Olivetti 286 PC. When he turned 18, he moved to Amsterdam where he discovered a whole new world of emerging technology and media. He studied at Amsterdam’s University of Applied Sciences, completing a BA in Visual Marketing and then went on to do his masters in animation and VFX at the UK's National Centre for Computer Animation. Luc currently lives in Los Angeles, where he now splits his time between hiking the canyons and sat in front of his custom-built supercomputers mining crypto and building avatars.
Luc first broke into the advertising world off the back of the viral marketing craze. Having directed notable viral films for the likes of Ray Ban, Levi’s, and Nissan, Luc was sponsored to come to the USA by renowned director David Fincher. It was here that he began to take advantage of the tremendous opportunity in storytelling for new mediums and for modern audiences hungry for something different.
Luc directed under the Minivegas moniker for nine years and then went on to launch Pet Gorilla, together with his business partner Dominic Bernacchi (ex-Digital Domain/Radical Media/Partizan). Their mission was/is to create content from concept to completion with a particular focus on cutting-edge technology.
Luc has been the go-to creative for a wide range of interactive campaigns that allow viewers to engage and become a part of the story. To Luc, directing is more than creating a beautiful piece of film; it’s about effective storytelling that allows for audience participation. It is truly this element that makes the experience memorable.
His projects have spanned a wide variety of industries and fields and have won numerous awards accordingly. Luc is currently working on his new tech startup called DNABlock.